Hey friends! If you’re reading this, it means you’re special to us—and we’ve got something exciting just for you.

We’ve built this for ourselves and our friends—something we thought was missing in the world.

A space to collect and share the great content you find during the week, from podcasts to music videos to sports documentaries. And we wanted to do it in a way that truly made sense—no pressure to perform, no expectations to react, no addictive designs for engagement’s sake, and no “getting pulled in” to random fights or dealing with bots and randos. Just people doing their own thing on their own terms—gathering and sharing all the good content that enriched their lives each day, plus their timeless gems. And friends can find and react to some of the content some of the time, raving about it in private.

We feel like nothing quite like this exists. Nothing wrong with DMing video memes (we do it too), but inboxes do pile up and social media is becoming less social. We’ve built guide:human so that the experience of using it—the psychology behind it—would be quite different. We think it’ll actually provide value to you and genuinely add fun to your life. We hope it feels like a breath of fresh air.

What we’ve seen so far is thrilling.

A wide range of talented, interesting folks have joined the platform to share their curations and perspectives—business leaders, sports journalists, culture writers, scientists, leaders in fashion, cutting-edge engineers, world-class designers, doctors, sneakerheads, educators, and music connoisseurs. They curate books, tools, and videos that impacted their careers, and they share cool discoveries with commentary from their unique lens.

We have grad students vetting and adding insights to top science news, and business professionals sharing products, tools, and content they found helpful. We also see a ton of friend groups and families swapping good podcasts, new restaurant finds, sports videos, and books that changed their minds.

We can’t wait to welcome you to our journey.

We could talk forever about the design details, all the app can do, and how it’s unique—but we’d rather you experience it for yourself. We’re gearing up for our big public launch in the new year.

In preparation, we’re inviting our special VIP guests to an exclusive Pre-Launch. The more awesome people and content we bring on, the more fun our app becomes—and that really helps us build momentum. Hopefully, we can all ride this wave together. Doesn’t sound too bad, right?

Here’s what to do:

  1. Use your invite code: VIPLFG
  2. App Intro — iOS Download | Web
  3. Follow us: Instagram • X • YouTube

Grab that username and build a sick profile for us. We’ll definitely acknowledge our early active members with special mentions and… perks 😏🎁

See you on the inside!

—Chris